3 Reasons Why You Should Have A Media Kit When You Start Blogging

3 Reasons Why You Should Have A Media Kit When You Start BloggingHappy Monday folks! We’ve entered a brand new week so let’s get productive as possible. Today I’m going to talk about media-kits. I’ve written an article about it before on how to create one but today I want to mention 3 Reasons Why You Should Have A Media Kit When You Start Blogging.



A lot of times, new bloggers think it may not be essential to have a media kit right a way. I personally think after 2 months of blogging, you can already build a nice informative media kit with data from the past 2 months of blogging. Media kits come in handy when you start approaching PR agencies/brands, retailers for collaborations and sponsored posts for example. One thing you also need to know, you don’t need to be blogging for a year to be approaching brands for fun collaborations so better get the media kit ready! So here are the 3 Reasons Why You Should Have A Media Kit When You Start Blogging.

1 – It saves you a lot of time when pitching your idea to brands/PR agencies

Whenever you start emailing brands or PR agencies you need to have your website information ready. Most likely they will even ask you for some statistics of you socials and your website. It’s good to have it all in one document. It saves you a lot of time rather than continuously writing it in each and every single email that you’re going to send out. Plus it also shows that you are ready for business. I personally find it very professional as well.

2. A better understanding of your brand

When you create a media kit today, it will not be the same in a year time. I’m not talking about statistic here. I’m talking about branding. In the beginning it might be a bit of a struggle to figure out what your brand exactly is. When you have a media kit where you have all the information about your blog in one place, it gives you a better understanding of what your brand is at the moment and it’s up to you to decide if that’s the brand you want to continue with. Whenever I glance through my media kit, I understand the brand of the blog and my target audience as well. So as soon as you’ve create a media kit, try to update it as frequent as possible. And try to add as much valuable data in to it to make your brand stronger and clearer for you and your (future) clients.

3 Reasons Why You Should Have A Media Kit When You Start Blogging

3 – Let brands & PR agencies understand your brand

Media kits help brands and PR agencies really understand your brand and your target audience. This is a create tool for them as well to determine if your target audience matches what they are looking for (at the moment). This goes hand in hand with the first tip of saving yourself time in writing paragraphs of text on what your blog is about and who your readers are.

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11 Comments

  1. 27th November 2017 / 2:15 pm

    These are amazing tips and I’ve been wanting to put together mine for months. Thanks for sharing!

  2. 27th November 2017 / 2:26 pm

    Great posts. I’m actually working on my media kit now! It’s scary but I’m ready to solidify my brand.

    • Trudy Danso
      1st December 2017 / 12:26 pm

      Goodluck Monique!

  3. 27th November 2017 / 3:22 pm

    Great information, thanks for sharing your knowledge with us.

  4. 27th November 2017 / 3:30 pm

    Thank you for this post. I am fairly new to blogging and I still don´t have a Media Kit. I was looking for more info about it and your post just did the job!
    Irene @ lifeofwanderlusters.com

    • Trudy Danso
      1st December 2017 / 12:26 pm

      Glad I could help Irene

  5. 30th November 2017 / 3:41 am

    I couldn’t agree more with this! Thank you for sharing!

  6. 6th December 2017 / 10:48 pm

    Having a media kit, does help one understand their brand better and monitor progress.

    • Trudy Danso
      30th April 2018 / 10:52 pm

      You’re welcome. Glad I could help!

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