Happy Monday folks! We’ve entered a brand new week so let’s get productive as possible. Today I’m going to talk about media-kits. I’ve written an article about it before on how to create one but today I want to mention 3 Reasons Why You Should Have A Media Kit When You Start Blogging.
A lot of times, new bloggers think it may not be essential to have a media kit right a way. I personally think after 2 months of blogging, you can already build a nice informative media kit with data from the past 2 months of blogging. Media kits come in handy when you start approaching PR agencies/brands, retailers for collaborations and sponsored posts for example. One thing you also need to know, you don’t need to be blogging for a year to be approaching brands for fun collaborations so better get the media kit ready! So here are the 3 Reasons Why You Should Have A Media Kit When You Start Blogging.
1 – It saves you a lot of time when pitching your idea to brands/PR agencies
Whenever you start emailing brands or PR agencies you need to have your website information ready. Most likely they will even ask you for some statistics of you socials and your website. It’s good to have it all in one document. It saves you a lot of time rather than continuously writing it in each and every single email that you’re going to send out. Plus it also shows that you are ready for business. I personally find it very professional as well.
2. A better understanding of your brand
When you create a media kit today, it will not be the same in a year time. I’m not talking about statistic here. I’m talking about branding. In the beginning it might be a bit of a struggle to figure out what your brand exactly is. When you have a media kit where you have all the information about your blog in one place, it gives you a better understanding of what your brand is at the moment and it’s up to you to decide if that’s the brand you want to continue with. Whenever I glance through my media kit, I understand the brand of the blog and my target audience as well. So as soon as you’ve create a media kit, try to update it as frequent as possible. And try to add as much valuable data in to it to make your brand stronger and clearer for you and your (future) clients.
3 – Let brands & PR agencies understand your brand
Media kits help brands and PR agencies really understand your brand and your target audience. This is a create tool for them as well to determine if your target audience matches what they are looking for (at the moment). This goes hand in hand with the first tip of saving yourself time in writing paragraphs of text on what your blog is about and who your readers are.
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